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Daily Me
I think it was Greggman who brought it up first. About the Daily Me, the concept
of personalized news. Portals began on the Internet offering general news, the
big ticket headlines that were circulating at the time, the memes that had entered
our collective consciousness. But as time went by, and portals evolved, sites
like Slashdot popped up offering a more targeted experience. As a programmer,
am I more interested in the U.S. spy plane or about the next version of Perl?
Maybe both, but I'd probably want to check out the Perl story first. So these
newer news "portals" (are they even portals anymore?) cater to niche
markets. And everyone loves it. We get just the information we care about.
The internet is able to bring together typewriter collectors from around the
world for the latest in antique Smith-Corona pricing.
But at what price? I can see an immediate downside to all this personalized
news: Where are the common threads that hold us together? What if one person
made a President Bush joke and no one got it because everyone only knows about
their little corner of the news world?
It doesn't matter who you are because of television and the newspapers,
there are topics that everyone has heard about. These are things that we all
have in common.
There's a huge backlash against commonality, against people following the herd.
I just watched Josie and the Pussycats...
Josie. Rules. Must. Buy. Soundtrack. At. Target.
Of course, taken to the extreme, it'll result in homogeneity. But, then again,
you've got to have shared experiences. Cass R. Sunstein sees a hazard
in the rise in personalized news. This specialized news leads to fragmentation
and polarization, he argues. I agree to a certain extent. But the Internet
is like any other medium and when it finally reaches its equilibrium, I
think you'll find generalized news is going to survive. And personalized news
is not a new thing. Think Guns & Ammo, Stereophile and Dog Fancy.
The question is: Where is that equilibrium?
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