Kuro5hin and the "Social Text Affair"

I learned of another Slashdot-like site called Kuro5hin.org and I found a story there that revealed a hoax in a previously submitted story about Rasterisation as Art. The author of the Rasterisation hoax cited Alan Sokal's experiment on the editors of "Social Text" as inspiration. The experiment involved Sokal writing a Physics is Mystic parody piece, peppering it with big name quotes, and ideas that were fashionable at the time. When the article, titled "Transgressing the Boundaries: Toward a Transformative Hermeneutics of Quantum Gravity", was published in "Social Text", Sokal exposed his experiment in "Lingua Franca", where he clarifies his intentions in the writing of the original article:

I decided to try a modest (though admittedly uncontrolled) experiment: Would a leading North American journal of cultural studies -- whose editorial collective includes such luminaries as Fredric Jameson and Andrew Ross -- publish an article liberally salted with nonsense if (a) it sounded good and (b) it flattered the editors' ideological preconceptions?

It all sounds kind of fun, like a big fat pie in the face of the all the pedantic mumbo-jumbo out there. Sokal wants to point out that much of subjectivist thinking is mired in "obscure and pretentious language." But it also sounds a bit like gloating. HAHA! Suckers! Then before I can really think things through (my head still reeling from the dense, incomprehensible writing of "Transgressing...") and judge Sokal -- is he right or is he an ass? -- I realize that this is Sokal's university home page, the place where most scholars would collect their academic work. And every link on the page of this Professor of Physics concerns the hoax, called the "Social Text Affair". Will this be his claim to fame?

Publish or perish, I suppose.