ISPs pay Content Providers

There's a story on Slashdot about ISPs in Sweden paying Content Providers for access to those sites. This won't fly, will it? Isn't there a chicken-and-egg problem here? (I love those) Who's gonna sign up for this? Or, if it does take off, will this cause a split in the web, where different people (who use different ISPs) have access to different parts of the web?

Isn't there already a split?

What percentage of people access through AOL? All those people have access to AOL only stuff. I don't know if there's anything worth accessing in AOL except maybe a few games and the chat rooms but it is for AOL people only.