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01 Feb 2001
Rolex Daytona Review
by theVooner
Having been to Japan over Christmas, I noticed that the Japanese were still
obsessed with the Rolex Daytona. There are not only books dedicated to this
fine watch, but also monthly magazines (dedicated to Rolex in general, but the
Daytona is always the main feature). How many times can you photograph the same
watch? I thought we'd investigate if the watch lives up to all the hype.
First
let me say one thing about watches. There isn't any other "accessory" that a
person can wear that is more noticed than their watch. I cannot stress the importance
of having at least one good watch. It's especially true for men, who do not
(normally) own/wear the jewelry (diamond earrings, pendants, rings, bracelets,
etc.) that women do. Living in Asia, the measure of a man's stature is often
determined by his watch. In typical Asian "gold-digging" style, women here seem
to be trained to monetize men. Women look for certain things: the type of car,
the kind of clothes, the color of the credit card, but normally before a woman
has a chance to size any of these things, they check the type of watch. Women
here can smell money a mile away, and they'll know the difference between this
year's Cartier collection, and last year's limited edition Patek. First impressions
are critical. Men do it to each other; woman even more so. These days, you can
look as sharp in Armani jeans as you do in Gap. So how do you differentiate
the elite geeks from the wannabes? Well, it's the watch. That's one of the first
things that gets looked at. Go to shake a hand, check their watch. Ask for the
time, check the watch. The tricks are all there. Was that a Franck Muller, Breguet,
Rolex? Watches today are the status symbol of the elite geeks - high gear for
the modern man. Don't get me wrong, a good G-shock/Baby-G is also an important
item to own (but there's a difference between a US$19.99 version and the 2000
Limited Edition Lover's Collection).
The Rolex Daytona is probably the most easily recognized and highly sought
after watch. The difficulty in finding one adds to its status. I started looking
for a Daytona in 1994. At that time, I managed to find only one place in Hong
Kong that had the watch, but the shop was rude and the markup excessive, so
I passed it up. What a mistake that would prove to be because it would take
me nearly 3 more years before I would eventually get my hands on another one.
I searched the globe looking for Daytonas. If you could find one, they were
usually so marked up that you just couldn't buy it. So finally, one day in 1997,
I was down in Singapore on business and I went into a watch shop and they had
it. Not only did they have a Daytona, they had it in both the black and the
white face. I sat there for nearly an hour, eyeing both pieces. The shop must
have gotten tired of me but I kept looking at each one. In the end, I chose
the white face Daytona because that's the classic look but more importantly,
I didn't choose the black face because the "rings" around the different dials
appeared somewhat gold in color, and I didn't like that. The white face is very
"black and white". I eventually walked away with a white face Daytona, for what
turned out to be an amazing price.
Form
The
Daytona is a beautiful watch. As the only chronograph in the Rolex line-up,
the Daytona is striking. It was the largest watch I had ever bought (I have
since bought a Panerai Luminor which is much larger, wider, and heavier). I
was initially worried it would look too big on my hand, but it turned out to
be a good fit. The clasp on the band securely fits the Rolex on your wrist.
While I have heard of someone losing a Rolex while water-skiing (they claim
the band broke), I have never known or heard of any other problem. The watch
is extremely durable. As you can see from the wear, I've put my watch through
a lot, and it still looks as good as ever. They will definitely outlive us.
It's just a matter of personal preference between the white and the black face.
Rolex also just introduced the SS2000 Daytona, a newer, updated version. While
I think they are not as nice as previous models, it's still a beautiful watch.
Once you put one on your wrist, you'll want one.
Function
A
watch is a watch -- it just tells time. The Daytona is no exception. It does
not tell time better, it just tells the time. There is no date function on the
watch, which some people have complained about, but because I wear several different
watches, this actually is an advantage because I don't have to keep resetting
the date every time I change the watch. The Daytona is an automatic, which means
it doesn't have batteries but "charges" as you wear the watch. Automatics are
supposed to be more accurate, but because they require you to continue to wear
the watch or else it will stop, changing different watches as I do often proves
problematic. The "stopwatch" function is usable, but is there more for appearance
than actual function. Rolex has service centers all over the world, and while
there are lots of "charges", they do a very good job of servicing, cleaning,
and even polishing your Rolex. You should service the watch every 5 to 10 years
depending on how often you wear it.
Factor
I
love the Daytona, in case you didn't already guess. Everyone obsesses about
the watch, and the hype, in Japan for example, is understood. When you get your
hands on one, I think you'll understand why I, and so many others have fallen
in love with this watch. This is definitely what high gear is about. I think
it's a bit crazy the extent of the markup in some places; for example in Tokyo,
I found a brand-new Daytona that was quoted by a department store at nearly
three times the official list price. Still, as my friend Cliff would say: "Buy
it, buy two if you can." Yup, if you can get your hands on one of the most ESSENTIAL
pieces of high gear, get it. Finding one will be your biggest challenge. BTW,
if you think a fake one will do just as nicely, think again - we know the difference,
and yes, we can always tell.
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posted by theVooner on 02 Feb 2001 |
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No Joke!
I wrote this with a bit of "tongue in cheek" in mind, but more or else, its the truth, though I have added in some sarcasm.
Let's put things in perspective for a moment. Using your example, if you have 45 watches at lets say an average 100 bucks each, that's 4500 dollars or more than the list price of the Daytona. So it's actually not that expensive. Still, I know where you are coming from in your comment. But here's my take.
There are two issues here:
1) I am a firm believer that a "good" watch is a valuable and worthy investment. They will likely outlive us and they are beautiful things to admire. Just as you would choose a certain car over another, the same rules apply to watches. You generally tend to own only one car, but if you could only own one watch, would you really choose just a Swatch? I think there are lots of options out there and I like variety too. In Asia (and this is where my sarcasm comes in), we get judged by appearances very quickly, and one of those quick, superficial things is to look at a certain persons watch. You should see the newspapers here -- everyday they identify some celebrity/person, and say how much each item on them cost. The watch is the most easily identifiable. So to sum up, have all the Swatches you want, but you should also have maybe just one nice watch to wear to your next interview, date, wedding, banquet. If I had to pick just one, the Daytona would be at the top or near the top of the list.
2) Ok, now on to the next relevant factor MONEY. The point of theVooner's reviews (and to some extent, High Gear) is too look at things that are within grasp and somewhat cool to own. Money is almost a secondary factor. In fact, I try to keep the two things separate. But hey, it's always there. Even one of our recommendations is "money to burn". But that's the difference! My definition of "money to burn" is not the same as yours or anyone elses. Let's say you're making 30,000 a year and you buy a 3 dollar t-shirt; if you're making 300,000 a year and buy a 30 dollar t-shirt, RELATIVELY speaking, wouldn't that be the same. Now let's say you're making 3 million or 30 million a year. Now do you care? Probably not, you just want the coolest, best t-shirt. That's what I'm trying to say. Ok, none of us are making 3 million a year (not yet anyway ;P), but if you wanted to buy a MD, camera, DVD, PDA, and yes, even a watch, these are my thoughts.
I will admit, that I am an "over-shopper" and I tend to buy a lot of stuff. I do my share to support the economy and I do burn plenty of cash. But I DO understand and know the value of money. If something sucks, it doesn't matter whether you paid 5 or 5000 dollars, it still sucks. There are some things which are "crazy" outrageous, even for me. Try the cost of owning property in Hong Kong, birds nest soup, Caviar, a bottle of Le Pin, anything Hermes, etc.
"A fool and his money are soon parted" only applies if you take "enough" of a person's money, so that it matters to that person. Because we all place different "values" of our own money, this is highly subjective. If you sold Bill Gates a piece of rock for 10 million, most people would say he was a fool. However, Bill Gates probably wouldn't care because he's got billions! Was he a fool? Maybe to you and some other people, but what if he had a machine that could turn the very rock you sold him into a perfect blue diamond.
The things I buy are "valued" by the cost of the item. If it's too much, I don't buy it or I buy something else. But most of time, as long as I don't think its too crazy, I'll probably buy it. Since I'm spending my dough, hey why not review it so others around the world can decide for themselves if its worth their money!
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posted by greggman on 04 Feb 2001 |
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I get it it's just frustrating
I don't buy a $1000 watch because for the same price I could by 10 to 20 other watches and have a varity to pick from. A blue one to match certain clothes, a red one to match different clothes, a funny one to wear when I'm in the mode for that etc. Yea, you could look at 45 watches as one or two nice watches. I look at it as one watch every 2 or 3 months for 10 years instead of one watch that I'm stuck with my whole life even if it goes out of style or no longer matches my clothes. I don't know about you but I couldn't where the same shirt, jacket, shoes, hat, tie etc for 10 years in a row let along 50 or 70 why would a watch be different?
I'm mostly wining because you're mostly right and it's frustrating. I have to keep telling myself that I'm not interested in a woman that would judge me on the price of my watch, shoes, car etc and it's true but I supposed if I did all that I'd have more girlfriends and that's the frustrating part.
There is a part of me that doesn't get it though. $800 for a Prada bag or a Gucci bag that was clearly made for under $10 by some laborer in a warehouse somewhere.
The same for the Rolex. I'm sure more work went into the Rolex than the Swatch but I'd still bet it's not costing them more than $30 bucks a watch to make. For example I find it very hard to believe that a Rolex cost more the make than a VCR, DVD player, PS2, etc.
Of course people are free to spend their money anyway they want. More power to them. The problem I have is them trying to convince me that that thing was actually worth the money.
It's thinking like that that makes inner city people kill for sneakers and Japanese teens become prostitutes to get their fashion expenses.
As for the rich vs not rich person. The richer I get the easier it is to understand it (not that I'm rich yet). My friend Margaret tried to covince me that if I was rich I'd pay for 1st class on my flights, at the time $6K to London. I thought she was crazy. Not only crazy but super irresponsible. My sister could support her and her son for 6 months on $6K and yet Margaret was perfectly willing to throw way that amount of money if she had it to throw away. Even Bill Gates until recently was not willing to do that. I think he upgraded to business class from coach about 4 years ago.
On the otherhand as I do get more money I find it easier to for example, pay for a maid, pay to have my clothes washed and pay for dinners that cost over $40.
I still find it hard though to pay for $300 Oakley Sunglasses that I know cost less than $3 to make and just through marketing they manage to get people to think they are worth $300 even if I think they look way cool.
I guess if I bought a Rolex or similar I'd be buying it knowing full well that I'm paying $XXXX for a watch that cost $XX and I'm only doing it because lots of people have been snowed by the hype and believe the claimed worth and they'll open doors for me that wouldn't otherwise be open because they see me wearing the watch.
Note: I'm not upset or pissed off and I'm not trying to piss off anybody else but more a more funny way of saying this didn't pop into my head.
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posted by theVooner on 04 Feb 2001 |
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Where's the Value?
I know where you are coming from and your points are all very valid.
From someone who has half a dozen "nice" watches (for all those occasions you mentioned), I know it's all sounds a bit crazy. But there is one more point that I wanted to add. The value of a good watch should APPRECIATE in time. Already, my Daytona is worth 30-50% more now (even though its used) than what I paid for it. Because there is a new version, it's worth even more. I know that's a rather minor point, but I would treat my watch as an investment that does have future value. I think in the end, many of my pieces will be worth as much if not much more than what I paid for them. Kind of like an antique or a work of art. If you do get bored of it, you can sell it off.
Also, there is a huge scarcity value with some of these items. The value you ultimately put on something is very personal. Instead of thinking that you are paying XXXX for something that cost XX, just think that it is likely to be worth XXXXX. Maybe then it will be a "wiser" purchase decision.
I'm with you though on the other stuff. But, I can't argue with your point because I'm guilty of committing a lot of these purchases. (I admit that I have 3 Oakley's.) Some things are over hyped ... why does a Hermes belt cost over $500? That belt will have ZERO value to anyone else, especially used. So why do it? I don't know, and I wish I could answer you, but I'm probably the worse one to comment because I'm as likely as I am unlikely to go and buy it. Don't ask.
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posted by greggman on 06 Feb 2001 |
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I didn't get any tongue with that makeup kiss :-(
Your right! I shouldn't have 45 watches or 800 CDs or 250 movies or 4 VCRs, 2 DVD players, 2 portable MD players, 4 boomboxes, 3 TVs, 3 computers, 100+ legit pieces of commercial software, 10+ video game machines, 150+ video games, 80+ stuffed animals, 4 digital still cameras, 2 video cameras, and and and and and.
Can I have a kiss now?
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posted by AndrewLennon on 15 Mar 2001 |
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A Better Choice
Sir, You obviously know little about watches. It would seem that you regard a watch simply as a penis extension. Every “wannabe” has a Rolex and they say a lot (nothing positive) about the wearer. Yes, admittedly the Daytona has a long waiting list but for no good reason. Like all Rolex’s it is a jewelry watch and the movement, whilst better than other Rolexs admittedly, is an automatic winding ETA 2892-A2. This is rugged and reliable, yes, but for this price it is not justified. It is the same movement found in for instance the Ulysse Nardin Marine chronograph, a better constructed and more elegant sports watch by far and not nearly as expensive as the Daytona (I’ve had one for a while). Rolex simply does not display the date at 5 o’clock, as Rolexs’ only EVER have the date at 3 o’clock and the ETA 2892-A2’s is unfortunately, for Rolex, at the 5 o’clock position. If you are prepared to spend this sort of cash go for a Breguet Type XX in steel on a bracelet, I’ve got one and they are highly recommended. It is a more discerning choice, true it won’t attract as many ladies, but if you are interested in the sort of bimbo that goes for a Rolex then you are quite frankly welcome to them. Otherwise opt for a Patek Nautilus Jumbo (no chrono functions but a reliable and well constructed piece – and from experience from having just purchased one also accurate with a pretty decent movement). NB the Type XX is also available in an alarm version, although most don’t know this, called the memo-reveil.
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posted by theVooner on 15 Mar 2001 |
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Lots of choices
I agree with you, the Breguet is a beautiful watch. I have a Limited Edition Aeronavale. I disagree though that it does not get as much attention as say the Daytona. With the Blue/Purple face, it actually gets MORE attention. Perhaps you are hanging out in the wrong places.
The movement though in a Daytona has never been my arguement for why you would want to buy the watch. Sure, it's a Swatch movement (ETA) but hey, who cares (they own Breguet as well). If you want movements, then buy a Patek or Lange. Perhaps you can justify their prices.
My arguement above remains, if you can buy one at a fair price (close to retail) then you've got an purchase. I agree that the mark-up today is unjustified. And if you can't find one today at a "reasonable" price, I would be just as bitter. But, if you came across one though, at retail price, you are more likely than less likely to jump at the chance to own one.
I tried not to do a comparison review above because the Daytona is a standalone. Besides, I've got so many watches, which one is a fair comparable? I deliberately wrote the review with hints of sarcasm because I too share your disbelief that such a rather simple watch has generated such an "air" about it. But until you actually OWN one, then you probably won't understand what all the hype is about.
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posted by fenris on 27 Jul 2002 |
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The economics of watches
Sir Twelve years ago I was considering purchasing a Rolex. An Explorer II for $2,300. However, altough the price was well within my reach, I felt very financially astute when I settled for a nice Seiko around $ 500. Since then I have had to replace that watch, repair and clean several others in the same price range, and I still want a Rolex. So, 12 years and five watches later, I am out at least $2,300. I have timepieces rattling around in a drawer that not even a low-rent pawn shop would give me twenty dollars for. Financially astute? Yeah right!
So now I am getting the Daytona. Yes, I will pay the inflated way over retail price. And twelve years from now I will still have a quality time-piece, still worth about what I paid - or more, and not a hunk of worthless scrap metal taking up space in a drawer.
Is it ETA powered. Well, until recently the movement was the famous Zenith caliber El-Primero, now it is a Rolex developed movement. ETA based? Perhaps, but modified beyond recognition. Just an overpriced Swatch? - Is the Bentley Continental R just an overpriced Volkswagen Beetle? - Volkswagen does after all own Bentley.
As for the female attraction factor - Hey, just a bonus. Especially since I travel to Scandinavia frequently, where the women I meet don't care wether I keep track of time with an instrument that vibrates 64,000 times per second - or by the position of the sun. (Are the scandinavian women as friendly and beatiful as rumored...? Does it rain in Seattle?)
Happy time-keeping, Sincerely
Fenris
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posted by levithicus on 20 Sep 2002 |
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The Power of a Daytona
Gentleman,
The Daytona is not only a woman magnet, it's also one that attracts men. If you do business in Asia or pretty much anywhere else, and you are wearing a Daytona, you will affirm your status to your clients and competition. By wearing a Daytona, you will convey to the world that you are established financially, cultured, and stylish. True, you will attract gold-diggers, but you will also get the respect of men. For a chunck of gold, it sure does convey lots of mystic and "power". So if you are a business, its a good tool to have.
Phi N.
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posted by Fluff on 21 Apr 2003 |
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It's about style
Rolex doesn't use ETA movements (they make all of their own movements in-house now), nor can all Rolexes be considered jewellery watches. All sports Rolexes in stainless steel should be considered 'tool' watches, designed for a specific purpose or profession.
As for the price... When you're talking about luxury goods like these (or sports cars, racing boats, etc.), the last consideration when determining a price is the cost of producing them. Of course, it makes no sense to sell a product for a price that won't cover the cost (direct and indirect) of its production. The idea, however, is that you set your price according to your target market. Since Rolex sells every single watch they produce, they have no incentive to lower prices. Besides, this is a Rolex chrono and the name carries a premium, as well as the fashion factor that chronos represent.
If you're the kind of person who thinks "why should I pay thousands for a watch when I can get a perfectly good Swatch for less than a hundred bucks" then you're not in the target market. Just like people who believe cars costing more than £10,000 are just silly will not be in Aston Martin's target market.
I'm not really a Rolex fan, I prefer Lange & Soehne watches. The only Rolex I like is the Daytona and the only chronograph I prefer to it is the Lange Datograph, although the Patek 5070 isn't too bad either. However, they cost several times more than a Daytona so are in a different league. I still think the Daytona is marvellous in its timeless design and unrivalled durability. This is probably why it gets the most wrist-time in my collection - the darned thing is built like a tank! Plus, it's an automatic unlike the Langes or the Patek, so doesn't require manual winding.
It's not about being a snob or attracting girls. It's about appreciating beautiful design. I live in England where nobody could care less about what you wear on your wrist. Who cares about women who only fancy you because of your watch/car/clothes anyway? Could they be more shallow?
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posted by onemoredave on 01 Jun 2004 |
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I May Be Wrong...
Hi guys, I just read this entire thread for what it's worth, but is really is great reading. I too am a Daytona fan. Ever since James Bond 9Sean) wore the first submariner in Dr. No, I have been waiting for Rolex to put out a chronograph. Many years later they did and I have been wanting one and batteling myself between pride and price since.
After all this, I have looked at detail on many Daytonas, but I have never seen one with the second hand on the left side of the face. All i've seen have the second hand at the bottom center.
Vooner, I may be wrong, or this model may be earlier than those I've seen, but if I'm right, you either have a very rare one-of-a-kind Rolex, or....
Well a watch is always worth what you want it to be worth right?
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posted by onemoredave on 01 Jun 2004 |
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I May Be Wrong...
Hi guys, I just read this entire thread for what it's worth, but is really is great reading. I too am a Daytona fan. Ever since James Bond 9Sean) wore the first submariner in Dr. No, I have been waiting for Rolex to put out a chronograph. Many years later they did and I have been wanting one and batteling myself between pride and price since.
After all this, I have looked at detail on many Daytonas, but I have never seen one with the second hand on the left side of the face. All i've seen have the second hand at the bottom center.
Vooner, I may be wrong, or this model may be earlier than those I've seen, but if I'm right, you either have a very rare one-of-a-kind Rolex, or....
Well a watch is always worth what you want it to be worth right?
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posted by SeminoleB on 08 Sep 2005 |
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How do you value the Daytona?
I have a little bit of a dilemma. First, I don't know EXACTLY what year Daytona watch I have. It's a mechanical movement, mid-late 70's Cosmograph, but I have no idea what year. I've seen a watch that looks just about the same being circa-1977, but I'm not sure. It looks just like this watch, but without the black outline around the face.
http://cgi.ebay.com/ROLEX-Oyster-COSMOGRAPH-DAYTONA-Manual-SSteel-MENS_W0QQitemZ5030975057QQcategoryZ31387QQssPageNameZWDVWQQrdZ1QQcmdZViewItem
Here's the background. The watch was given to my late father probably 20 some years ago by a friend of his. How this friend came upon the watch, we never figured out, but, it's a legitimate Rolex Daytona (I had two jewlers ready to slice my throat for it). Anyway, my father never wore the watch and when he passed away, the watch was given to me (about 11 years ago when I was 12).
I am not a watch wearer, nor a collector. Being a recent college grad who is in no place to influence international millionaires and, more in a position to get myself robbed for wearing such a watch, I have kicked the idea around of selling it, but I have no idea what it's worth.
Any of you have some ideas of what it's worth, where I can get it appraised (without the BS that a jewlery store will provide), or where I might be able to sell it?
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posted by mag1119 on 14 Jul 2007 |
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1st Daytona July 2007
Hello out there, it is now 2007, is anyone still around this site? I am a brand new Daytona owner who has wanted a Rolex for years, and now feel great about the Rolex. I agree with both sides of this argument about owning one. Like most things in life there are those who desire things for their own personal reasons and of those folks, price is usually the last thing preventing them from owning a Rolex, if at all. If you want one seriously enough, and you CAN purchase one, chances are you will. Sometimes it make take awhile to satisfy financial concerns, and even then there are those people that wouldn't make the purchase, whether they feel the price is overinflated, or any other reasons I have seen here even though they can afford to. Me, personally, the combination of elegant, timeless beauty, craftsmanship (the darned thing keeps excellent time)and appreciating value made my purchase an investment both monetarily and aesthetically. How are all of you Daytona owners doing after these 6 or 7 years after the last posts?
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posted by soccer5 on 09 Sep 2007 |
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Lucky SOB!
I am not an expert by any stretch of the imagination nor did I ever think I could justify buying a watch for thousands of dollars. Primarily because I couldn't afford one anyway. Funny thing happened, at 26yrs old I started making a lot more money, eating at nicer restaurants, and hanging out with successful people. All of a sudden I noticed a lot of very nice watches every where I went, so I started asking what made them so expensive or special. Well it wasn't long before I caught the bug myself. Now I had to figure out how much I could set aside for a watch and which one I wanted. I like many novice shoppers walked into a few stores looked at the different Rolex models and started asking a lot of questions. I didn't want just any Rolex but I could spend more then 8K. I wanted one you didn't see everyday on someone elses wrist. Well the young lady working behind the counter says I know just what you need and she proceeds to tell me all these great things about the Daytona, how beautiful it is and how there is a very limited production, so you don't see them all that often and it is in my budget. I said great I'll take one. She laughs and says there is a 3year waiting list. Now I am pissed, because she sold me on a watch I couldn't even buy. That night I was at dinner with good friend, so I am telling him the story. He picks up his phone, calls the owner of the store in Augusta, Ga and introduces the two of us. I go see him the next day and tell him what I want. Well he laughs as well and he offers to put me on the list and give me a great deal on another model that I can where while I wait 3 yrs on the Daytona. Disappointed I call the friend I was having dinner with and thank him for trying to help. A week later I was in Orlando for some business and I get the call. It is the owner of the store in Augusta, they have just got in a white face Daytona and I can buy it at retail if I can get there before the end of the day. I cancel all of my appointments and drive for 6hrs. I have been the proud owner of a Daytona for the last 2years and it always gets a lot of attention.
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Accelerate
your website!
Improve your website's responsiveness
by preloading your site content into a user's browser cache. |
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