Front Page/RSS ads
You may notice that the front page has an ad now and so does the RSS for the Top News page. I'm not sure, but this may be history in the making since I don't know of any other RSS feed that has a Sponsored Link.
Daypop has just received a large ad order and this is an effort to run the ad campaign while it's still fresh (it would take forever to run its course otherwise) and get great exposure for the sponsor.
The Top News RSS feed happens to be a highly targeted method of advertising -- what else? -- RSS feeds since anyone reading the RSS presumably is news aggregator friendly!
This brings up the issue that most of Daypop's bandwidth is used up by people grabbing RSS feeds. There is an order of magnitude more hits on the RSS than there is on the HTML. I brought up this issue before with Tara from ResearchBuzz. The HTML page views, where I can serve ads, were subsidizing the RSS. I anticipated back then that I might need to insert ads into the feeds. While this was not completely necessary from a bandwidth/income standpoint (since Daypop was doing OK with the help of donations), I thought it'd be a good idea to help spread the word about the sponsor's RSS feeds considering the large order. I'm not sure if I'm going to keep the RSS ads around after this campaign.
Thanks to the sponsor, Daypop's bandwidth bills are taken care of for the next year.
 |
Comments disabled.
